Principles of marketing book by philip kotler and gary armstrong

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principles of marketing book by philip kotler and gary armstrong

Principles of marketing / Philip Kotler, Gary Armstrong - Details - Trove

Philip Kotler is the S. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing. Kotler is currently one of Kotler Marketing Group's several consultants. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: "Marketing Management", now in its 13th edition. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U. He participates in KMG client projects and has consulted to many major U.
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As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world''s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable. Philip Kotler is S. He received his master''s degree at the University of Chicago and his Ph.

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Philip Kotler, widely considered to be the world's leading marketing guru, is the S. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.



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  2. Diana S. says:

    For undergraduate Principles of Marketing courses This title is a Pearson Global Edition Kotler/Armstrong is a comprehensive, classic principles text organized .

  3. Jaclyn A. says:

    This is the eBook of the printed book and may not include any media, website access Principles of Marketing presents fundamental marketing information in a.

  4. Rob G. says:

    To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organiz.

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