Whittington what is strategy and does it matter pdf
What Is Strategy and Does It Matter? : Richard Whittington :Study of corporate strategy. In this text, the author identifies four basic "theories of action" in strategy - the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach. Read more HathiTrust Digital Library, Limited view search only. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item
Strategic Planning Models - CIMA Enterprise Strategy Online Video Tutorial 2
1993 What is Strategy and Does It Matter
This paper identies a practice turn in current strategy research, treating strategy as something people do. However, it argues that this turn is incomplete in that researchers currently concentrate either on strategy activity at the intra-organizational level or on the aggregate effects of this activity at the extra-organizational level. The paper proposes a framework for strategy research that integrates these two levels based on the three concepts of strategy praxis, strategy practices and strategy practitioners. The paper develops implications of this framework for research, particularly with regard to the impact of strategy practices on strategy praxis, the creation and transfer of strategy practices and the making of strategy practitioners. The paper concludes by outlining the distinctive emphases of the practice perspective within the strategy discipline.
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The Classical Approach to Strategy According to Whittington, for classicists profitability is the highest goal of business and rational planning as the means to attain it. Whittington quoted Alfred Sloan, former President of General Motors, who laid out the cornerstone for the Classical strategy based on profit.