Advertising and integrated brand promotion thomas o guinn pdf
Practice Test Bank for Advertising and Integrated Brand Promotion by O'Guinn 5th Edition
ISBN 13: 9780538473323
The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. The History of Advertising and Brand Promotion. Market Segmentation, Positioning, and the Value Proposition. Advertising Research.
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The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results. Thomas C.