Strategic and competitive analysis pdf
Competitor analysis - WikipediaAwareness of these forces can help a company stake out a position in its industry that is less vulnerable to attack. The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck. Moreover, in the fight for market share, competition is not manifested only in the other players. Rather, competition in an industry is rooted in its underlying economics, and competitive forces exist that go well beyond the established combatants in a particular industry. Customers, suppliers, potential entrants, and substitute products are all competitors that may be more or less prominent or active depending on the industry.
Business strategy - SWOT analysis
While growing up my father, who also was a small business owner, had a wall plaque in his office that essentially echoed the sentiments of the importance of embracing, appreciating and understanding your competition. This personally stuck with me and is something I have continually practiced in the 14 years we have operated as an ecommerce company. This kind of research is crucial to your success as a business because it arms you with the ability to quickly identify industry trends and adapt to competitor campaigns or strategies in order to maintain a foothold or out-compete them entirely. This chapter details a simple, easy-to-use process that will help you conduct a competitor analysis that discovers and keep tabs on other retailers in your space. There are many ways to identify key competitors in your industry, but Google and Amazon will likely be where you do most of your legwork.
Analysis is often where the ball drops as far as competitive intelligence analysts are concerned. You will find below 50 analysis techniques you should master. This is not a complete list, and it should be adapted depending on the strategic needs of your company, as well as the nature of your business. I have ranked them by theme, but also suggested the level of complexity. This framework needs little introduction as it has been used and overused in virtually every strategic planning discussion I have been part of. I would caution analysts that SWOT might be useful to organize information, but certainly not to guide strategic decision making.
Fleisher & Bensoussan - Strategic and Competitive iatt-ykp.org - Free ebook download as PDF File .pdf) or view presentation slides online.
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Top analysis techniques your competitive intelligence or strategic planning team should master
The Five Competitive Forces That Shape Strategy
The competitive analysis is a statement of the business strategy and how it relates to the competition. The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle. The first step in a competitor analysis is to identify the current and potential competition. As mentioned in the "Market Strategies" chapter, there are essentially two ways you can identify competitors. The first is to look at the market from the customer's viewpoint and group all your competitors by the degree to which they contend for the buyer's dollar.
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