Blue and red ocean strategy pdf

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blue and red ocean strategy pdf

Red Ocean Traps

This blog article is a overview of some of the key points of the book by W. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more. Interested in buying the book? Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand, making the competition irrelevant. An exmaple of a blue ocean strategy is Netflix.
File Name: blue and red ocean strategy
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Published 17.01.2019

Blue Ocean Strategy Summary

Red Ocean Traps

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling Blue Ocean Strategy have spent over a decade exploring that question. To succeed in the long term, companies must find ways to create new markets. Competing in existing markets is growing less profitable. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces.

To understand red ocean strategy let us begin by defining blue ocean strategy. Blue Ocean Strategy is where a company creates a completely new market space or market category. This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. You can think of a blue ocean being a place where the sailing is easy uncontested with clear water if you can successfully introduce an offering. Blue Oceans can be thought of as markets that do not exist yet. The microwave oven would have been a blue ocean in the s. Conversely, Red Oceans can be thought of as all the marketplaces which currently exist.

Red Ocean vs. Blue Ocean Strategy

It can be difficult to succeed with the cutthroat competition in the business environment today. Luckily, there are many strategies you can use in order to gain an edge on your competition. Red Ocean Strategies: A red ocean strategy involves competing in industries that are currently in existence. This often requires overcoming an intense level of competition and can often involve the commoditization of the industry where companies are competing mainly on price. For this strategy, the key goals are to beat the competition and exploit existing demand.


  1. Jaclyn A. says:

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  2. Daisi D. says:

    Blue Ocean Strategy & Shift Tools. W. Chan Kim & Renée Mauborgne coined the terms red and blue oceans to denote the market universe. The chart above summarizes the distinct characteristics of competing in red oceans (Red Ocean Strategy) versus creating a blue ocean (Blue Ocean.

  3. Parnella D. says:

    ing of blue ocean strategy will help today's companies as they struggle to thrive in an accelerating and expanding business universe. Blue and Red Oceans.

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