Consumer behavior buying having and being solomon pdf

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consumer behavior buying having and being solomon pdf

~!PDF Consumer Behavior: Buying, Having, and Being ~^EPub Michael R. …

The three categories of consumer decision-making are cognitive, habitual, and affective. A cognitive purchase decision is the outcome of a series of stages that results in the selection of one product over competing options. We make some decisions on the basis of an emotional reaction rather than as the outcome of a rational thought process. Consumer decision-making is a central part of consumer behavior, but the way we evaluate and choose products and the amount of thought we put into these choices varies widely, depending on such dimensions as the degree of novelty or risk related to the decision. Perspectives on decision-making range from a focus on habits that people develop over time to novel situations involving a great deal of risk in which consumers must carefully collect and analyze information before making a choice. Many of our decisions are highly automated; we make them largely by habit.
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MKTG 3202 – Consumer Behavior: The Self (7)

[PDF] Consumer Behavior - Buying, Having, and Being (10th, Tenth Edition) - By Michael R. Solomon

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This program will provide a better teaching and learning experience—for you and your students. Michael R. Solomon, Ph. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? For undergraduate and MBA courses in consumer behavior.

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