Amazon bookstore nyc 34th street
Amazon Books vs. Barnes & Noble: photos, details - Business InsiderThe former is one of the most valuable companies in the world, while the latter has struggled for years. It's also strange to imagine the two as direct competitors. Before opening its first Amazon Books store in , Amazon didn't have a physical retail footprint. I visited one of each brand's stores in New York City and discovered a depressing truth about the future of retail. The store's shelves and displays are more compact than a traditional bookstore's, and the space is easier to navigate.
The Big Apple gets its own Amazon Books
Amazon Opens Latest NYC Store at 34th Street
Amazon Books is a chain of retail bookstores owned by online retailer Amazon. The first store opened on November 2, , in Seattle , Washington. As of [update] , Amazon Books has a total of seventeen stores, with plans to expand to more locations. The first location in Seattle has approximately 5, titles stocked on its bookshelves, using shelf space to display the covers of books facing outwards instead of spines; according to Amazon, the decision was made to showcase the authors and their work, rather than efficient use of space. The shelves display positive reviews and star-ratings from the Amazon.
Bookstores typically serve one of two functions: You can lose yourself in the delight of the shelves, and discover something new; or you can go with a purpose, like finding a gift or buying a book for school, and be out quickly. They have humans who like books, have a sense of non-corporate humor, and leave little hand-written staff reviews with those charming, self-effacing comments that lead you to your next good read. The best indie stores understand their communities, and tailor their selections and displays to the people they know. In particular, this is what Amazon. It has a slim fiction section, clearly chosen based on what people buy in print, not what people like to read more generally. So the fiction section has books the human curators, based on analytics, know will sell well in the store.
The online store's experiment with physical bookstores reaches New York City. Should traditional retailers be worried? There are plenty of the trappings of traditional bookstores: light jazz music, dark wooden floors and rows of bookshelves. But then you notice this place is a little like walking inside Jeff Bezos' head: All the books are facing out to make them more customer-friendly, someone nearby is calling out repeatedly for " Alexa " and just about everything is touched by data. The 4,square-foot space is part of the expanding portfolio of store concepts that Amazon is developing in hopes of cracking into physical retail, with each idea offering its own Amazonian twists. There's the cashier-less convenience store called Amazon Go ; the AmazonFresh Pickup twist on the grocery story, in which you order online and then fetch from the store; and college "bookstores" that don't store any books.
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It resembles a cross between an Apple store and a traditional, local bookstore.
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